Limited budgets have traditionally left small businesses at a disadvantage when looking to market themselves. Thanks to affordable artificial intelligence (AI) tools coming to the market — everything from Adobe’s Marketo to Salesforce’s Pardot to our solution, LOCALiQ — that’s all about to change. These tools are opening up new doors to advanced targeting and optimization that previously were reserved for larger organizations.
However, for startups and small businesses that also presents a new, rightfully intimidating learning curve. Artificial intelligence belongs in the realm of computer geniuses, right? Wrong. It belongs to you, the marketer. But where do you start and get up to speed?
