Anyword, an AI-powered platform for fine-tuning marketing copy, today announced that it raised $21 million in a financing round led by Innovation Endeavors with participation from Lead Capital and Gandyr Ventures. CEO Yaniv Makover says that the proceeds, which bring the company’s total raised to $30 million, will be used to bolster hiring, build out Anyword’s technology, and onboarding customers to the platform.
Anyword’s growth comes as marketers increasingly express a willingness to embrace AI-driven creation tools. According to a survey by Phrasee, an Anyword rival, 63% of marketers surveyed would consider investing in AI to generate and optimize ad copy. Statista reports that 87% of current AI adopters are already using — or considering using — AI for sales forecasting and for improving their email marketing.