Highly compelling copy — the kind that rattles the questions of your audience, and shockingly, (and instantly) gives them the answer — isn’t easy to do. It’s an even greater challenge when you’re targeting multiple generations at once. In this article, you’ll learn the three components of turning ‘good’ copy into ‘I gotta buy this’ branding, no matter how old or young your viewers may be.
First Up: Know the Difference Between X and Y (Even Z!)
