No one likes to waste money. Unfortunately, with PPC, pay-per-click advertising, it’s not always clear that you are wasting money.
First, let’s clarify what I mean by PPC. PPC or pay-per-click advertising is an all-encompassing term that covers the following, at a minimum…
- Google AdWords
- Bing AdWords
- Social Media Advertising (Facebook, Twitter, LinkedIn, etc.)
- Amazon Advertising
- YouTube Advertising