Most professional sports franchises are small businesses too, with limited budgets and employees. Atlanta Hawks Chief Creative Officer Peter Sorckoff, and Atlanta Braves VP of Marketing Adam Zimmerman, are doing fascinating things to create great experiences for their fans.
In a featured session at ExCom 2016, an event on the future of customer experience and commerce I co-organized with John Lawson, Sorckoff and Zimmerman discussed the challenges and opportunities of utilizing cutting edge technologies to stay connected with their fan base.
