image credit: Pxhere

Avoiding the Marketing Myth of the ‘Typical Customer’

July 21, 2021

I am writing this blog the day after England beat Germany in the Euros. The stuff of dreams which will live on forever, according to Rio Ferdinand. As a Scotland fan living in England, married to an English woman, it leaves me is a strange situation. I can see how much excitement it generates, how the anticipation of the next game, the next round, maybe even a final and a win creates a buzz. From a head point of view, I can absolutely understand but my heart just isn’t in it. Sadly, I am an outsider.

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