Inbound marketing for manufacturing-focused businesses is an excellent way to drive leads. But what do you do when a prospect recently experienced a compelling event (e.g., launched a new product, experienced a safety issue, received a promotion, etc.) and you want to reach out to them quickly? Or you sell an offering that your customers don’t know about? Or you want to stay top of mind with a targeted client or strategic partner?
In these instances, outbound marketing should also be your focus. And although there are many different tactics to consider, one that’s growing in effectiveness is combining well-crafted emails with video.
