In a move set to impact small businesses, Facebook announced on May 9, 2023, that it is updating and expanding its testing of Ads on Reels. The updated testing will allow more creators to earn money by creating and sharing engaging public reels. The shift is expected to encourage creators to focus more on content quality, which could, in turn, provide a more relevant advertising experience for small business owners.
In the coming weeks, Facebook plans to invite thousands more creators to join the updated tests, including those who previously participated in the Reels Play bonus program. Moreover, the social media giant also plans to initiate a similar program on Instagram, a popular platform among small businesses for advertising.
