What is Branding in Marketing?
When people hear the word “branding,” most think of sleek logos, eye-catching fonts, and carefully selected color schemes. While these are essential ingredients of successful branding, brand marketing itself is much more than just a few visuals.
First off, what is branding? Marketing books and experts define it as how companies communicate their products or services to their target market. This encompasses everything from the overall message to the logo and tone of voice.
