What are your favorite brands? Apple? Disney? Trader Joe’s? What do they all have in common?
Even if you hadn’t stopped to think about it before, the reasons are immediately apparent: They all offer quality products, an extraordinary customer experience, and a distinctive brand identity.
And none of these things happened by chance or good luck. It all required strategic planning. But how do you do it? What, exactly, is a branding strategy? How do you develop one? And how is it different from your brand identity?
Alright, lovely readers. Let’s take a look at how to get this done — and which mistakes to avoid along the way.
