Artificial Intelligence (AI) is often touted as the future of advertising and marketing, promising to revolutionize the way companies target and engage with customers. The numbers don’t lie, with reports projecting a colossal surge in global market revenue for AI in marketing, quadrupling from $27.4 billion in 2023 to $107.4 billion in 2028.
It’s no secret that many companies are already capitalizing on AI to spruce up their marketing strategies. Using AI-assisted dynamic decision-making, marketers can fine-tune their programmatic media buying and determine the winners of in-market tests. The AI can also predict and identify potentially profitable audiences for marketing purposes.
