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Common Copywriting Errors That Make Readers Cringe

July 1, 2020

We all have that one friend who likes to correct our grammar at every opportunity. While this type of input may not be welcome on our Instagram posts (it’s just a meme, Sheldon), when it comes to your website, blog posts and other marketing materials, you need a friend like Sheldon.

Today, I will be your Sheldon.

Prospective customers may not pat you on the back for using proper grammar and style, but errors in copywriting could be a dealbreaker. Poor writing mechanics make your company appear unprofessional, sloppy or as if you just don’t care. In contrast, well-written B2B marketing materials give readers confidence that you are a professional brand that pays attention to detail.

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