We all have that one friend who likes to correct our grammar at every opportunity. While this type of input may not be welcome on our Instagram posts (it’s just a meme, Sheldon), when it comes to your website, blog posts and other marketing materials, you need a friend like Sheldon.
Today, I will be your Sheldon.
Prospective customers may not pat you on the back for using proper grammar and style, but errors in copywriting could be a dealbreaker. Poor writing mechanics make your company appear unprofessional, sloppy or as if you just don’t care. In contrast, well-written B2B marketing materials give readers confidence that you are a professional brand that pays attention to detail.
