We think of B2B websites as living, breathing organisms that can expand and evolve over time. It’s not just something that you build and then forget about. And we aren’t alone in this thinking. Even search engines like Google and Bing reward websites with new, fresh content by showing them in search results.
If you haven’t updated your website – even to post a new blog – in the past six months, it’s time to do an audit. We’ve put together a five-minute website audit to make it easy.