Conversion rate is the number of times someone takes an action on your website. The conversions we optimize are tied to a goal. Generally, this is considered something like orders, a contact form submission, or a product demo.
Conversion rate optimization is the process of making small incremental changes to increase the number of conversions that occur. Most marketers will focus on the conversions mentioned above, sometimes referred to as “macro-conversions.” But do not underestimate the importance of optimizing for micro-conversions.
No, not micro-aggressions, that’s a different animal altogether.
