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Converting CPG Consumers Wherever They Are in the Buyer’s Journey

March 8, 2021

Most marketers are aware of the buyer’s journey in its simplest form: Awareness, Consideration, and Decision. But consumers aren’t simple, especially when shopping for CPG items. And both the pandemic and technology have served to further muddle today’s buyer’s journey.

The purchasing process for deciding between brands of paper plates or potato chips is much shorter than the process for purchasing a new car or designer handbag. Grocery stores are often where consumers make these types of impulse buys, not even touching on the first two stages of the journey and going straight to a final purchase decision.

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