The idea behind a CRM is pretty simple.
You store your leads’ information and track them through the sales funnel. Marketers are responsible for getting more traffic, clicks, and conversions on signup pages.
And when a prospect signs up, ding! All that information drops straight into the CRM.
Boring, right? For the marketer, the CRM is a ho-hum piece of requisite software that just collects data.
What if I told you that your CRM is a *marketing* cash register just waiting to be opened?
