As we enter 2022, it’s the ideal time to set our marketing goals, KPIs and targets for the year ahead. With such a seismic shift in customer behaviour and consumer expectations over the last couple of years, CX (customer experience) is now more important than ever before. In fact, 86% of buyers are willing to pay more for a product with a better customer experience. For the first time, businesses are no longer competing on price, but the experience throughout the customer journey.
