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CX Trends That Will Shape Marketing in 2022

December 28, 2021

As we enter 2022, it’s the ideal time to set our marketing goals, KPIs and targets for the year ahead. With such a seismic shift in customer behaviour and consumer expectations over the last couple of years, CX (customer experience) is now more important than ever before. In fact, 86% of buyers are willing to pay more for a product with a better customer experience. For the first time, businesses are no longer competing on price, but the experience throughout the customer journey.

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