Marketers have been in back-to-back crisis meetings over the past few years. Hackneyed solutions reached a dead end — a long time ago. Consumption patterns are erratic, and brand loyalty is fluid like never before. For these and other woes that bedevil the marketing department, experts preach one solution — data-driven marketing.
What Is Data-Driven Marketing? Why Is It Important?
This is using customer information to optimize business advertising and marketing communications. In data-driven marketing, marketers collect consumers’ data and run them through data analytics tools to predict what the buyers need, why, where, and how.
