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Digital Transformation, Commercial Excellence, and Pricing

August 11, 2021

According to George Westerman, MIT scientist and author of Leading Digital: Turning Technology Into Business Transformation, digital transformation (DX) “marks a radical rethinking of how an organization uses technology, people and processes to fundamentally change business performance.”

This change has been sought by more and more companies over the last decade. According to the IDC Worldwide Digital Transformation Spending Guide, global spending on digital transformation was forecasted to grow 10.4% in 2020 to $1.3 trillion. While, according to the same report, COVID 19 has decreased DX spending by more than $500M and slowed growth from 17.9% in 2019 to 10.4% in 2020, it still grew in spite of COVID.

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