The sales process is all too often a glaring source of inefficiency within businesses. Companies can address this problem by getting set up with CRM software and committing to a more systematic process.
Disorganization in the sales process
There’s nothing worse than losing out on a lead’s business because of structural disorganization. Clever marketing campaigns and good products won’t help much if sales representatives don’t contact prospects at the opportune moment. Removing this disorganization can have a big impact on sales.