Entrepreneurs are having to rely on their “why” now more than ever.
Simon Sinek popularized this use of the term “why” in his 2009 best seller Start with Why. This “why” is what motivates an entrepreneur to work the long hours and make the sacrifices that no one else will. It’s often internal, sometimes deeply personal, and no one but you can decide what that “why” is.
But if your business is going to survive you need to also know the “why” for your customer. Why are they buying your product? What makes it appealing to them?