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Domain Brand Monitoring: What Is It? Why Is It Important for Businesses?

May 18, 2021

You have probably heard of brand monitoring, that is, a practice that lets businesses keep track of their and competitors’ brand mentions and impressions. It is a means to compare how well your company is doing against the competition. But how does that differ from domain brand monitoring? This post sheds light on the matter.

What Is Domain Brand Monitoring?

You probably know by now that no company is safe from cyberthreats. It has even been said that becoming a cyber attack target or, worse, victim is a matter of when and not if. These days, it is not enough to just manage your brand, you need to be strategic about it. That means doing better than your competitors while protecting your network and customers against cyber attacks.

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