Even if you aren’t an expert, chances are, you implicitly grasp how great automation might be for your ecommerce marketing efforts. However, if you’re like most people who are unfamiliar with the particulars of automation, hearing this word — and thinking about how daunting it must be to set up — might be enough to scare you off.
Fret not. Marketing automation is all about making your business run smoother by working smarter, not harder. This article will clue you in on everything you need to know about what ecommerce marketing automation entails, how it can help your business become more effective, and what you need to do to start using it to your advantage.
