There are various ways you can attempt to engage prospects through email marketing. Some of the most common tactics include compelling offer emails. The challenge with traditional marketing emails is that they often appear as pushy and end up in your prospect’s trash can.
Occasionally, however, the opportunity arises to market to leads that may fit your customer persona but have little awareness of your brand. While it may be tempting to reach out to them with what you consider to be an irresistible offer, there are other, more effective options which will help guide your prospect down the marketing and sales funnel.
