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Email Marketing: 64 Best Practices to Improve Your Campaign Success

October 23, 2019

Email marketing best practices can help you get results for your online business, no matter how small you’re starting out.

It’s not just the size of your list that matters. It’s also how excited, engaged, and responsive your subscribers are. If you have a list of 100,000 people but only 5 percent of them open your emails, you have an active list of only 5,000 people.

And if, of those 5,000, only 1% are prepared to buy, in reality, you have a list of only 50 people.

And if the open rate drops with each email you send, the engaged number falls even more.

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