Social media continues to shift the consumer landscape. Consumers shopping and interacting with brands online has made its way into everyday scrolling and digital socializing, creating more opportunities for businesses to reach and retain new customers. Below are three standout strategies to make the most of today’s most innovative social media tools and trends.
Invest in next-generation influencers
The influencer landscape is shifting. Some of the most established influencers have become rich and famous in their own right, eroding some of the grassroots authenticity that helped them connect with everyday consumers in the first place.