It’s common for departments to have a full team for sales operations, cross-functioning with a traditional team of sales reps.
So, what do Sales Operations entail?
Sales operations in a B2B environment include quality lead management, strategic territory planning, contract and proposal management, forecasting, reporting, CRM management, and more. The definition of sales operations continues to evolve and expand to alleviate growing sales processes. Sales ops relieve sales reps of tactical responsibilities allowing them to focus on relationship building and closing deals.