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Exceptional Content Marketing Starts with Exceptional Product Pages

October 19, 2020

Product pages make sense to e-commerce companies. Consumers must land on specific pages to make a purchase. But if you run a marketing campaign for a hospital, lawyer, advertising agency, or veterinarian, the value seems to dim.

If you’re tempted to ditch product pages altogether and focus on the company’s values, customer service, or price, you’re not alone. But do your best to resist that temptation.

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