The 2020s will be analysed for decades to come with the Covid-19 pandemic being one of the biggest global events in peacetime. Everyone has been affected over the past two years but the retail sector is having a particularly difficult time with almost 50 high street stores closing every day, according to the latest UK figures.
Luckily, we don’t need to wait for research companies and historians to lift the lid on what’s going on because search data tells us what consumers are doing in real-time. In this article, we take a look at how Google Trends data reveals the changing consumer habits of consumers in the UK throughout the pandemic (data and images courtesy of Think with Google).
