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Google’s Newest Ad Policy Restricts Debt Services Ads & Bans Credit Repair Ads

November 6, 2019

Advertising for financial services is tough. The industry has some of the most expensive keywords on Google Ads (hitting nearly $50 per click). Even more, it has higher CPCs and CPAs than almost any other industry on Google.

Even beyond these costs, financers are becoming increasingly familiar with new regulations and policies in their industry from all sides—and Google is no stranger to this, either. Last week, Google announced an update to these restrictions. Starting in November, that it will no longer serve ads for credit repair services. At the same time, advertisers who wish to serve ads for debt settlement or debt management services will need to be certified by Google, as well as the governing bodies of where they look to serve ads.

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