Many marketers would say that video marketing is the way of the future. Still, with over 85% of internet users in the United States watching video content weekly, it’s safe to say the future is now.
So, what exactly makes video marketing so effective, and how can you benefit from its implementation? Read on for a complete guide to video marketing for SaaS businesses.
You can use video marketing to attract customers, convert them into buyers, and retain existing customers by keeping them entertained and informed. Engaging with your present and potential customers through video marketing is often more effective than textual or image-based marketing.