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Here’s How to Stretch the Value of Video Across Social Media

January 23, 2018

Many B2B technology brands today are not taking advantage of video content that can be reshared across social media platforms. Most videos are demos, training videos, interviews with executives at conferences, and other reels which are relevant to a company throughout its lifecycle.

The challenge I’m finding is that brands aren’t recycling those videos and re-using them as part of new marketing efforts. What does a B2B technology brand do to make that change?

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