There are about 4 billion loyalty program memberships in the U.S., and they’re all fueled by some type of reward. Yes, even Starbucks’ recently-announced metaverse loyalty program is expected to deal in NFTs (a fancy way of saying a digital asset as a reward).
Entrepreneurs, take note: There will be significant changes over the next decade in the expectations consumers have for brands and banks. Between stocks, NFTs and advancements in blockchain and crypto, “loyalty” is a category that will undergo significant advancement to keep an enticed consumer. What’s driving this change, and what will move the needle for the consumer while bringing a solid return on investment to the brand?
