How Content Marketing Fits into a Sales Enablement Strategy

February 27, 2019

Marketing teams all over the globe use content to make users aware of products and services or to nurture a prospect through the Buyer’s Journey—through content, they meet the buyer on their terms in a way that feels natural.

Salespeople can pull from these same pieces of content when engaging with a prospect. For example, a marketing department may send out a weekly newsletter with all of the content that was published on its blog.

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