image credit: Pixabay

How COVID-19 Will Affect Content Marketing for the Next 18-24 Months

October 15, 2020

For a fortunate few, their revenues have exploded. However, for the majority of companies, revenue has either declined or has completely fallen off a cliff. As a result, companies are re-evaluating their overall marketing programs and rapidly making changes to how they go to market today and beyond.

Content marketing programs are also under scrutiny and are being evaluated on their:

  • ROI.
  • Capacity to grow.
  • Barriers to scale.

Read More on Business 2 Community