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How Does Proximity Marketing Help Brands Enhance Their Customer Loyalty Programs?

Every business today is competing for customer trust and loyalty. Sadly, gone are the days when all you had to do was discounts and vouchers, and your customers would stick with you for life. Now you need to do more. Data from Salesforce shows that 91% of consumers are more likely to make a purchase after a positive experience, and 71% have made a purchase based on experience quality. When it comes to staying relevant and fulfilling customer expectations, customer loyalty programs are a helpful tool for businesses. Here’s where proximity marketing can help by enhancing the loyalty concept even further.

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