Social media is firmly entrenched as part of our everyday lives. We get our news from social, interact with friends, find community events and the list goes on. Social is also a vital channel when it comes to interacting with brands and researching new products and services.
Who Uses Social Media?
Social media is used by consumers across generations. According to recent research by Emarketer, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. (source) Social media platforms also take up a large chunk of our daily lives. An average of 2 hours and 22 minutes are spent per day per person on social networks and messaging (Globalwebindex).
