Since the Covid-19 pandemic, brands need to look for better ways to improve customer experience. As this crisis forces most individuals to go through one of the most challenging periods in their lives, customers expect businesses to understand their needs and adapt swiftly in line with them. So, it is no longer enough to create personalized campaigns that group your customers by personas or segments.
Responding to changing customer needs and continually evolving market conditions requires using customer data to respond to individual needs with an emotional touch across all channels. Hyper-personalization, when compelled by data and technology, can help brands target customers with critical messages in real-time. Here are three ways that your brand can leverage hyper-personalization to meaningfully captivate your customers and enrich existing relationships or create new ones to better customer experience.
