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How Negative Reviews Affect Your Reputation and Your SEO

October 8, 2021

Your reputation is influenced by the reviews people leave about you, your offerings, or your business. As part of what Google calls E-A-T (i.e., expertise, authoritativeness, and trustworthiness), online reviews are strong indicators of trustworthiness — an important ranking signal. Therefore, maintaining and enhancing your online reputation should be a part of your SEO efforts.

Also called reputation management, improving your online reviews is an increasingly popular offering among SEO agencies. At seoplus+, we often include it as part of a holistic SEO strategy. The goal is to increase the quality and quantity of online reviews, which will improve your reputation, increase your prominence in search results, and boost your visibility among local SEO listings.

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