Sarah Figueroa had worked for several years to build a company, called Geojam, that would connect fans at concerts and give sponsors a look at what was working and what wasn’t.
“The dream was to connect people through music, in real life,” Ms. Figueroa said. “I’m at a concert. You’re also a fan. Let’s link up.”
Geojam, started last year, was going to meld her interests in social media, marketing, live events and music. The company planned a 50-college tour at the start of this year to test the idea.
