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A few years ago when Instagram Stories first rolled out, I didn’t think much of them. Why would people be interested in fleeting, disappears-after-24-hours content? And why would brands want to create them, when they would only have such a short lifespan?
Clearly, I was wrong. Stories have become one of the most popular features on social media, and have now branched out from Instagram (who copied the idea from Snapchat) to Facebook, and now even to YouTube.
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