Upselling is well-known as a sales technique—but does it translate to business development at agencies? And should you upsell at your agency?
The answer to both is “yes”—but how you upsell is critical. First, a definition…
Definition of “upselling” for agencies
Upselling is a sales technique that encourages a client to spend more money than they originally planned. You can use it with prospects and with current clients.