A recent Adweek article discussed how brands are using non-traditional marketing and advertising strategies to target students going back to school, especially those in college.
One key takeaway from the article is how these brands are using their advertising efforts in part to align themselves with specific moments within a student’s time at college. As seen in the image below, such brands as Tide are looking to become the brand connection with moments like the first time a student does their laundry.
