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How to Bring Authenticity to Your Startup’s Marketing Strategy

March 5, 2022

According to a study by Stackla, 90% of customers place a premium on authenticity when selecting which companies they like and support. But what exactly is authenticity? How can we show our customers that we’re human and relatable and not just a brand with an agenda?

Here are six practical tips on how to bring authenticity into your startup’s marketing strategy.

What is authenticity in marketing?

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