Did you know that 44% of marketers say “better measure the ROI of our demand generation initiatives” is their top priority for 2021?
Great advertising attracts customers, improves brand awareness, and generates business leads & sales revenue. A sales cycle is defined as a series of events or steps that occur during the selling of a product or service. Unlike some Business-to-Consumer (B2C) industries, that can often have rather immediate and short sales cycles, Business-to-Business (B2B) industry sales cycles are often quite longer in nature, and can often require the nurturing of potential customers for many months, if not years, before they may turn into a sales opportunity and/or a paying customer.
