Studies show only 5% of B2B buyers are ready to buy right now. You can’t force the other 95% into a buying position by spamming them with nurture sequences.
When people are finally ready to make a purchase, your goal should be one of two things:
- Customers recall your brand, or at least;
- They recognize you in a lineup of other brands.
If you haven’t invested in brand awareness marketing then the opposite will happen. Your audience will flock to brands with a strong reputation because they don’t associate you with their need.
In this article, you’ll learn what brand awareness marketing is and how to become the only obvious choice when the prospect is ready to buy.
