If you ask me what my guilty pleasure is, I may simply answer “Instagram.” Like many of you, I’ve been using the social platform since its inception to build my personal brand. But it wasn’t until recent years that I realized just how much its branding powers exceed that of personal use. When used properly, Instagram actually has the capacity to help businesses grow significantly.
When I started to implement some of the Instagram tactics I used on my personal account to my business account, I noticed a ton of growth. Soon, I found myself being flooded with questions from fellow business owners about how they could build brand awareness through Instagram.