The social media landscape is evolving every day. Aside from globally recognized platforms like Facebook, Twitter, Instagram, and others, there are dozens of other platforms that are popular in specific regions of the world.
More platforms to share content on means better rewards, right? Not so much.
Trying to have a strong presence on all social media platforms is spreading yourself too thin. This strategy also ignores the fact that audiences and content types are varied across platforms. Posting the same material on different platforms will not get you more attention. For example, if you’re an engineering publication, it doesn’t make sense to create long, technical text posts for Pinterest which is an image-heavy site.