More than 300 billion emails are sent daily. That’s 300 billion emails for a global population of over 7 billion humans.
If you haven’t already considered email marketing for your new startup, then you need to start now. One of the most positive aspects about email marketing is that it doesn’t require hiring a large and expensive communications team to design and implement an effective email strategy. So, how do we do it?
Lean email stacks
To start with, an email marketing stack needs to be built before we will be able to send out emails in an efficient manner. This may sound daunting, but early on, there aren’t too many tools that need to be set up.
