When it comes to a successful digital marketing campaign, understanding the customer journey plays a significant factor. You may wonder, what is the customer journey? Simply put, The customer journey is a map of how a customer takes from when he first interacts with the brand to the time he makes a purchase.
Now, how to automate the journey?
Automating the customer journey is an essential part of marketing automation, in which the marketing team must consider utilizing specific tools and software to execute this journey successfully. Moreover, there are many marketing tools that you can use to accomplish that, but my favorite platform is HubSpot.
